So, you’ve got an idea and you’re ready to try to communicate. First off, determine if your invention details may be communicated or otherwise. Ask your patent attorney should it be ok. If you have, then you will want technology. Precisely what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick up the story.
The sad fact is editors are bombarded with press releases. If you want to keep yours from the trash bin, below are a few simple tips: Don’t write an ad. Editors are notoriously picky folks. The very last thing they wish to take a look at is really a screaming advertisement masquerading as being a press release (think like: “NOTHING ELSE Enjoy It ON THE MARKET!!!!”) Revenue for publications is dependant on advertising revenue. This will make them very uninterested in publishing an ad to your product at no cost!
Get to the point. Focus on the newsworthy aspect of your invention. Describe the way your invention solves an issue. And then try to think beyond simply: “It saves money and time.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a vast number of invention accolades as well.
I can remember, as I’m sure most of you are able to, when “bigger is better” was synonymous with cars and private transportation. Today, when there is this kind of huge give attention to green energy and carbon emissions, “compact” is definitely the new Cadillac. Just turn on the television during any prime-time show and you’re prone to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the craze because they included several “green” transportation choices on their annual Best Inventions of the season list. Listed below are two to keep an eye out for in the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t must be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives out in 2008. The Town Car from MIT’s Media Lab is a two-seater, InventHelp Inventor Stories which can be examined from the designated location, then returned (just like a cart) to any other station in the city. Due out in 2011, this innovative concept could reduce another massive symptom in mass transit – parking.
With the way things are going, expect more big changes in the manner we communicate and how we receive around. Make sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, together with a new method to fly in fashion!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send out it to the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are generally trying to find news about products already on the market, you could miss your target audience altogether. Namely manufacturers and marketers, who debthr to read through industry-specific trade publications. So instead of Sports Illustrated to your invention, why not consider using a trade publication like American Sport Fishing? This is when business details about new inventions could be picked up by an editor.
Visit a pro. Publicity is actually a time-consuming marketing activity, which explains why publicity releases are contained in InventHelp Innovation News to industry services. If you’re not just a client, you might like to consider employing a publicity firm that will handle the writing and distribution of releases for you. Many companies charge by the word for such services so make sure you inquire about pricing at the start.