In a nutshell, the two main varieties of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, SEO is short for search engine optimisation and it’s all about getting your website to rank as much as possible with search engines. Back to the two types of Search engine optimization:
On-page, also called on-site search engine optimization. Off-page, also known as off-site. This post targets off-page SEO. However, just which means you know, on-page SEO is primarily regarding the key search phrases placed on the pages of your site. For example, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and high-quality links to your site. These links are classified as inbound links. The main thing that improves your rankings with the major search engines is definitely the number superiority links to your site.
Ways to get those inbound links for your lawyer website? There are 3 main options for getting backlinks:
* attract them;
* go and get them; and
* create one-way backlinks yourself.
* Attracting backlinks
You need to create a reason in your website for another website or blog to want to link to your web page. The simplest way to accomplish this is create content that people will like. Content can be written, audio, images, and video. Lawyers have a pretty good opportunity attracting links because they have specialized knowledge that people must know about. Therefore, writing in-depth about your practice area will likely attract links. Be sure the titles of your content are compelling and get away from writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and get inbound links through link exchanges – A popular technique for acquiring backlinks is trading links along with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites prepared to exchange links. There’s a very good debate in the SEO community right now about how effective link exchanges are. Within my experience inbound links as a result of link exchanges continue to be valuable and will improve your search engine ranking positions. Link exchanges are false votes of popularity to get a website (the thought behind using links being a ranking criterion); however, it’s not always the case. Lawyers listing other lawyers can be considered a service for folks needing a legal representative in another location. At the end of the day, in my experience with my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the types that you don’t reciprocate a web link. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Comment on blogs that don’t use a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. Should you look at the bottom with this article you’re reading, you’ll visit a brief bio or resource box. Because box I placed two links. EzineArticles.com (and most of the hundreds of article directory sites online) permit two links to some site of your choice (that fit within the terms, lawyer websites are permitted). The hassle with writing and publishing articles will it be requires a long time. Should you don’t like writing, then it’s a chore. A part of great SEO for lawyers is performing it fast and efficient. That said, most lawyers can write so publishing online isn’t too onerous.
Discuss blogs that don’t possess a no-follow tag – Without getting technical, do a search for blogs that don’t have no-follow tag in the comments and you’ll find many. No-follow tags are website coding making the web link invisible to search engines and for that reason useless for SEO purposes to you personally. Go these non no-follow commenting blogs and leave comments with links for your site. Only visit sites related to your website.
Social bookmarking your site – There are dozens, if not countless social bookmarking websites. It’ s best if you have somebody at another IP address bookmark your web site. Don’t have a similar person repeatedly bookmark your web site and don’t you bookmark your site.
List your lawyer website with online directories – You will find a minimum of over a thousand online directories. Once you list your web site under a particular category, you receive a link to your website.
Disadvantage in creating your personal one-way links – The downside to creating your very own one-way links is the fact it’s very time-consuming work. Writing and publishing a good article needs time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your website on lots of social bookmarking sites takes time. Registering and listing your law firm’s site with one thousand online directory takes lots of time. Don’t get me wrong, this is the way SEO for lawyers is done. It’s worth the cost within the long-run because those links give your website online search engine ranking power indefinitely.