What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search listings (Google Places results) and then finally the organic search results. This is a big mistake in our opinion as organic search engine rankings should always take precedence.
Precisely what does this mean for SEO? This now means that top ranking is now more essential than ever. Users are more unlikely to scroll down the page and also on to subsequent pages as related effects are instantly reconfigured since the search query is completed. When the results don’t match users expectations, they are more likely to just hit the backspace key and retype then search query.
Just before this change an individual would type in a search query, check the final results, refine the search and after that do this again until they found whatever they were looking for. Users were very likely to scroll down the page and then click on page 2 if required.
Fundamentally Google Instant Search is changing human behaviour plus they way we connect with search engines to have results. From Search Engine Marketing Firm perspective – Google Instant Search means that positions 1 and 2 will achieve more clicks at the fee for positions 3 and 4.
Because of this SEO tactics must change. Traditionally, we’ve seen that users often spend a large amount of the time examining meta titles and descriptions. However, with results changing so quickly, users lower your expenses time examining the final results and will rely more about those areas of the result they can examine quickly.
Google Instant Search and long tail keywords: Perhaps the biggest impact of Google Instant Search is the function it will have on long-tail searches (longer, multiword keyphrases). Let’s say a user goes to Google and searches for “Turkey Hotel Deals”. After typing in just “Turkey” the user sees a paid ad for thomson.co.uk and also the organic entry for that Turkey Tourism website. What is the impact of these impressions on the user’s search behaviour? How likely could it be that the user will abandon their search and then click on one of those particular? Or, are users more prone to finish their search and ignore the populating results? Will the page populating with results just become insignificant noise to searchers because they still use Google as they have been for a long time? Most of these are questions that SEO consultants and company owners now need to take into account when undertaking SEO.
We would suggest that you carry on and incorporate your long-tail keywords to your SEO strategy, but closely monitor the before-and-after performance to find out how user behaviour has adapted to these changes. Monitor the performance of your own long-tail keywords over 1 month, then, when the performance degrades, you know that SEO tactics also need to change.
Summary We believe SEO techniques and techniques will probably remain the same, but your selection of keywords may change. The majority are also suggesting which it will reduce search volumes for niche and long-tail keywords. Big brands that typically do well on single word searches on the other hand will probably benefit.
Even though it is clear that SEO will never commence to depend on single letter or partial keywords, it can increase competition around a reduced collection of keywords – more than likely the people which attract the greatest search volumes anyway. This will make the selection and sequence of keywords even more valuable than it was previously.
Careful market and keyword research will therefore turn into a must for those organisations seeking to make an impact on page 1 in the search results. Furthermore, existing keyword choices may need to be revised. Utilize the Google Keyword Tool to monitor keywords as well as the search volumes they attract as your keyword choices may change due to Google Instant Search.
The change also places focus on a completely new aspect of the search process. If users are seeing results even before they finish typing inside their search, it’s essential that you analyse what users are likely to see as toucim type terms or brands which have importance for you.
Getting SEO support: For anyone just getting started with building an internet presence, developing a successful SEO strategy can be a very hard process. It is essential to search for reliable search engine optimisation consultants who can allow you to get your business site to the top of the search engines inside an ethical manner. You could even consider SEO training courses to aid develop your knowledge in this field. We are an effective SEO Hereford company who study keywords to know which ones will work and which ones won’t when formulating your SEO action plan.