Affordable Business SEO – 5 Common SEO Errors and How to Fix Them. You can’t do SEO (optimize your online site for search engine listings) until you have researched keywords. You can not research keywords without having a clear view of your potential audience, your prospect types, and just how your offerings fill their needs.
Affordable Small Business SEO – Affordable business SEO not only uses the usual business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better internet site ROI.
When business people ask me how their web site may be improved by SEO, I give them some version from the following list of questions. Whenever you know the answers to these questions, you’re much less prone to waste money on SEO efforts, and more likely to succeed online. You might even pull off some of these things yourself- and that’ll help save you big in consultant fees!
To find the right keywords to focus on with SEO and PPC, think about the following…
Goals: Just how much monthly traffic and sales would you get now? Where would you like these numbers to become? Exactly what are your most wanted responses- what would you like your ideal prospects to perform on your site? (e.g. purchase something, sign up to your ezine, etc.)
* Market Segmentation: Who’s your ideal customer or target market? If there is more than one group, characterize each.
* Keywords that work: How do people find your web site? What search phrases show up in your web logs?
* PPC Metrics: Would you already use pay per click (PPC) advertising? What exactly are your conversion rates? Are the bids profiting, or at best breaking even?
* Becoming more traffic is pointless should your site isn’t a competent sales machine.
* Profit Margin: What exactly is your web profit margin for each and every offering?
* Conversion Rate: What percentage of your offline prospects create the purchase? (to gauge expected conversion rate for the services and locate disparity in online results)
* Customer Loyalty: How lots of people are on the ezine list? How many times can you email them? Exactly what do you send them?
5 Common Critical Website Errors and How to Fix Them. About 75% from the websites I’ve seen make all of these mistakes. Consequently, their rankings and traffic suffer, plus they lose potential sales revenues.
No Sitemap. Regardless of how well your website are designed and regardless of how nice the graphics are, every site require a good ‘sitemap’ page for search engines to index it quicker. It is a simple page of links- no frills except maybe a bulleted outline structure. Even better, you can make use of the new Google sitemap xml template, and upload it to Google to improve the probabilities they’ll index all of your site.
Insufficient Search Engine and Directory Submission. In the ideal cyberworld, you wouldn’t must submit your site anywhere- it could just get indexed and put where your prospects could find you. The reality is we still have to meet these facilities halfway. There are only a half dozen super-big causes of traffic (e.g. Google, Yahoo, MSN, etc.), but you do have a better possibility of arriving in them if you’ve submitted your site towards the 100-200 minor directories and look engines. Also, there are niche directories that may help you rank on your best keywords and get more prospects directly. Submit your website to such places with a free tool like WebCEO.
Mysterious Website Owners. Your online visitors wish to know, “that are the people behind this site? Can I have confidence in them?” Unless you do have a particularly snobby potential audience, put your picture and brief bio on the very first page of your site (otherwise every page). Let them know who you are. This might be taboo in offline marketing (not really- take a look at Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is actually a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can do it appropriately for most target markets. The actual real question is: are you prepared for the prime time?
Confusing Site Structure. Does your site confuse people? Would you know where they would like to go, what they’re really looking for? Where do you want them to go? Good site structure both guides your various prospect types for the places you want them to visit and satisfies their requirements. Get some good of your target audience to sit down before you and make use of your site- watch what they do- it’ll surprise you. And place the search engines on the website that provides you reports on which people search for- you’ll get clues as to what else to set online.
Ezine Neglect. The ezine signup form isn’t prominent on some sites – ensure it is obvious and ‘sell’ your visitors on registering. Tantalize them into ezine subscription using a free bonus. Why? Not everyone can become your customer the very first time they reach your website. They may like your offerings however, not trust you enough yet or anticipate to buy. They may have questions. As soon as you kuwukg them on your own list, you can sell them on you and the stuff (by helping them with tips) every couple of weeks until they purchase.
Not only do they require a totally free bonus to stimulate them to sign up, they also have to know what kind of thing you’ll be sending them, that you’ll keep their email address private, and they can unsubscribe anytime. And I’d suggest using double opt-into avoid spam- this means they sign up (you don’t add them), plus they confirm via email before they ever get an email from you.