Most AdWords Management companies would love you to think that AdWords management is about keyword research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small part of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain far away from AdWords management companies that go on and on with regards to their “market and keyword research”. Keyword research can be VERY expensive if it’s not done the right way. I look at it as a crutch for many AdWords management companies. In the end, how hard can it be to develop a large keyword list, sit back and watch as a client spends countless dollars testing out a new list then simply seeing which keyphrases are profitable or otherwise.
My point is keyword research is a thing that is very affordable and does not require a lot of wasteful spending. It is also something that should be done very gradually to stop wasteful shelling out for considerable amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- In the event you come across a company that covers niche research without suggesting about the following things, watch out. Should they don’t mention these next few thing to you personally then 1) they don’t have what must be done to protect your wallet from wasteful spending, 2) They’re not doing much work for you…AT ALL.
AdWords Management is not really About Market And Keyword Research
In reality Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management simply because Google HATES campaigns who have little or no adgroup relevancy. Irrespective of how much time it takes to set a campaign up like this, even if this a whole new keyword list your campaigns should be set with perfect relevancy. Each keyword needs to be put in an adgroup all on its own or either be put into an adgroup with just several closely related keywords. It may take hours to set up a campaign like this but it’s an important element of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how many times insufficient ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, needless to say and expects to find out that the ads are perfectly relevant to the keyword which was searched on. Each one of keywords an ad written specifically for that individual keyword with all the keyword searched on appearing at least two times inside the ad. Why don’t AdWords management companies tell you about this? This is a crucial a part of keyword research! Initially you will get sorry results and click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Market And Keyword Research” if you’re contaminating the research with ads that do not convert and that cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of much to do with market and keyword research. Think about it… What exactly is the whole purpose? The goal of keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Affordable- (Providing a fantastic return on the click cost investment)
C-HORRIBLE – (You should find which search phrases usually are not providing you with targeted visitors and sales. You know, those which cost you so much money but don’t bring in a dime. You need to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mixture of special programming and Search Engine Optimisation, you make your landing page perfectly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Anything you do ensure that you don’t fall for the “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” without the strategies I mentioned previously.
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