Before heading into detail about how you can optimize your site for search engine listings I want to quickly explain what search engine optimisation is and why it is so important. Right now the net is dominated by three major search engines: Google, Yahoo, and MSN (live).
Exactly what is a Online Search Engine? The search engines can be thought of as the greatest storefront ever. But, it dispenses EVERYTHING (information on the web). You walk up to the counter (visit Google.com) and ask the magical clerk anything (type during your search), you hit “go” and off he runs back into the largest warehouse of all time to find you exactly what exactly you need. In a case of milliseconds he’s back with a listing of those things he thinks you will need. Essentially this is how an internet search engine works.
Roughly speaking the search engines has two facades – a front along with a back. The front side is exactly what we interact with the time. The front side of the search engines is the procedure in which we perform searches – this is the store clerk in the above example. You’re probably knowledgeable about the major search box and look button each of the major services have on the font pages. You visit “google.com” you type in what you are planning to research or purchase, hit “search” and also you are come to a page with a summary of results. Of all the sites on the Internet they are what the major search engines (in this instance Google) believe most closely match what you are looking for. Which is the “front” of a search engine – pretty simple.
The rear of the search engine is the place where all the work is performed, it is actually where everything on the Internet can be found and sorted in a manner so your search will bring up meaningful, relevant results; as well as a key element for this process are a search engine’s robots. A robot is actually a program (an integral part of an internet search engine) that really is out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it back to the warehouse.
What is Search Engine Optimization? Search engine optimisation is the procedure by which we obtain the eye in the store clerk – we grab his collar, look him within the eye, and tell him that he need to look to us (our website) for everybody trying to find what we need to offer. So, for example, should i be running a web-based bicycle shop I want to be #1 anytime anyone searches for “bike store” in the search engines.
Why is Search Engine Optimisation Important? Search engine optimization is so important as it is THE WAY People Discover THINGS. Be clear precisely what is being said here, search engines like google are not the way people discover things on (only) the web!
Search engines would be the way people see things! People use search engines to locate what they need, to perform research, as well as for entertainment. Folks are becoming determined by search engines to quickly serve up what they really want. Trying to find the definition of a word? Use a search engine. Want to discover a great chicken recipe? Use the search engines. Can’t remember the name of that great website you visited? Use an internet search engine.
And the amount of searches is astounding. According to recent estimates on virtually any day roughly 600,000,000 searches are preformed!
So just why will it be important? In a nutshell it is important as your customers and clients are employing it to locate your services. If your internet site is optimized they will likely find you – if it isn’t they will find your competition.
Beyond this key point there are two more main reasons why search engine optimization is really important:
1) Search Engine Optimisation Turns Conventional Marketing on Its Head
2) It Provides PERFECT Timing
In conventional marketing you force your business in front of your potential customer. You send them a direct mail postcard, you produce a billboard, or TV advertisement and attempt whenever possible to obtain their attention – to draw in their eyeballs and hairy lobes. Maybe you’ve done your homework, targeting a very specific list, but you’re still seeking their attention – and who knows when and if you’ll have it.
Seo is the complete opposite, your possible client always finds you. By strategically optimizing your website you ensure your audience sees you if they are trying to find what you must offer. Provided that you’ve taken the proper steps (which we’ll talk about in just a minute) the services you provide come pre-sold, by one of the biggest word-of-mouth tools ever created – the major search engines!
Finally, the timing with this whole process is impeccable. Your services aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (with regards to an ad or billboard), these are presented at precisely as soon as someone wants what you need to offer.
To conclude why your website must be online search engine optimized. Your audience uses search engine listings to discover and research EVERYTHING – including your services. If you aren’t found, the competition will be and you may lose business.
How Do I Perform Search Engine Optimization? Now that we understand how an internet search engine works the key really depends on what we present to those robots which store clerk to make certain our website is selected. Just how can we present our information in such a way so that they can easily get our website in front of our prospective customers? How could we obtain to #1?!
It’s simple; you need a “internet search engine friendly” website. An internet search engine friendly website is certainly one the robots can see. It is actually well coded (well created) having a firm foundation. With a simple level the search engines friendly website could have plenty of REAL text (not flash or text within images). Beyond there are some fundamental guidelines your internet development company should follow – precisely what is called “semantic coding.” It really is a three part process through which the marketing needs of your own site are matched for the coding requirements search engines require, combined with the actual visual design. Through the ground-up you ought to have conversations along with your website design and Internet marketing team, making certain they understand what your site must accomplish.
Without getting into a lot of technical detail with regards to the structure of the site there are a variety of steps you as site owner may take to ensure you are maximizing your web potential:
Create Great TITLE Tags – Each page has a title (this is actually the message that is displayed inside your web browser on the very surface of your web site). Inside the code of your own website you’ll view it displayed as: What goes between those bracketed title tags is definitely the title. This is the most essential single collection of code on each page. Make sure it is relevant to the information on the page, and, if at all possible try to make it marketable; because it will usually be utilized as the title of your own site should it show up in a search result. This rule can be applied to each and every page of your own site.
Examine Your Sites’ META Tags – However, not as important as it once was check the META tags of your website’s pages. Each page needs to have individual META information (if appropriate) that pertains to jalnuv specific page. This META information helps supplement the robots and store clerk inside their quest for information. The META information adds additional insight into what precisely your internet site is about.
Links – Beyond the coding of the website, links are a total necessity to search engine optimisation. A hyperlink from another site to yours is sort of a vote of confidence. The better sites that connect to yours (particularly those sites in similar industries) the much more likely the search engines are likely to recognize you as being a leader inside your field, as well as the higher you will get for searches. Only links from other, outside sites will help your site (such as a “helpful links” page on your own site doesn’t count).
In order to quickly find how many sites link to yours you can check out this web site and plug your web address in to the search box thus hitting “Explore URL”. Then select “inlinks” at the top. A list of titles and addresses that appear are each of the sites through the web that hyperlink to yours.